Individually wrapped. Family Tradition: Our recipe for success has always been to bake with care the products you love and to rush them to your favorite store. My grandfather began this tradition more than 80 years ago, and our family has followed this tried-and-true philosophy. Granddad must have been right because three generations later we're still a growing family-owned bakery. When you see my picture on our cartons, you can be sure that my grandfather's high standards have gone into the baking. We are grateful for you and for our many other loyal Little Debbie brand customers - Debbie McKee-Fowler. A family bakery. Our Family Promise: Quality, freshness and taste. www.littledebbie.com. Send or have available the dated end panel. America's Best-Selling Honey Bun: No. 1 national best seller.